Is connected TV the same as streaming TV?

The short answer is yes and no. Connected TV (CTV) is a television that is connected to the internet, typically through a broadband connection. This allows the television to access a variety of online content and services, including streaming TV.

However, there are some key differences between CTV and streaming TV.

First, CTV generally refers to a television that is connected to the internet but does not have a built-in streaming service, such as Roku or Amazon Fire TV. Instead, CTV relies on third-party apps to provide the streaming content.

Second, CTV usually requires a separate set-top box or dongle in order to connect to the internet and stream content. This is in contrast to streaming TV, which typically built-in streaming capabilities.

Third, CTV typically offers a more limited selection of streaming content than streaming TV. This is because CTV relies on third-party apps, which often have more limited content offerings than dedicated streaming services.

Fourth, CTV can be more expensive than streaming TV. This is because CTV requires a separate set-top box or dongle, which can add an additional monthly fee to your bill.

Overall, CTV and streaming TV are similar but there are some key differences. CTV is a good option if you want to access a variety of online content but don’t want to pay for a dedicated streaming service. However, CTV can be more expensive and may have a more limited selection of streaming content.