Is YouTube programmatic video?

Yes, YouTube programmatic video is a thing. And, yes, it can be quite effective when used correctly. Here's what you need to know about YouTube programmatic video and how to use it to your advantage.

YouTube programmatic video is a way of buying video advertising space on YouTube in an automated fashion. This means that instead of having to negotiate ad prices with individual YouTube channels, you can use programmatic video buying platforms to purchase ad space in real-time.

This can be a great way to get your video ads in front of a large audience quickly and efficiently. However, it's important to note that programmatic video buying is not without its risks.

The main risk with programmatic video buying is that you can end up paying for ad space that isn't actually seen by anyone. This is because programmatic video buying platforms use algorithms to purchase ad space, and sometimes these algorithms can make mistakes.

To avoid this, you need to be very specific about the targeting options you set when you're buying programmatic video ad space. Otherwise, you could end up wasting a lot of money on ads that no one will ever see.

When used correctly, YouTube programmatic video can be a great way to get your video ads in front of a large and relevant audience. Just make sure you're clear about your targeting options to avoid wasting money on ads that no one will ever see.