What are native and non native ads?

There are two types of ads that you might see on a website: native ads and non-native ads. Native ads are designed to look like they belong on the page where they appear. They match the look and feel of the website or app, and don’t stand out as ads. Non-native ads, on the other hand, are usually clearly labeled as ads. They might not match the look and feel of the site, and can be disruptive to the user experience.