What does contextual mean in marketing?

Contextual marketing is the process of creating and distributing marketing messages that are relevant to the specific context in which they are consumed. This includes both the physical and digital contexts in which consumers interact with brands.

Contextual marketing can be used to reach consumers with highly personalized messages that are relevant to their current situation. For example, a contextual marketing campaign might target consumers who are searching for a new car with ads that feature special offers on specific models. Or, it might target consumers who are in the process of planning a vacation with ads for travel deals.

Contextual marketing is an effective way to reach consumers with relevant messages that are tailored to their needs and interests. This type of marketing can be used to increase brand awareness, drive sales, and build customer loyalty.