What is addressable geofencing?

An addressable geofence is a geographic area that can be defined for marketing or other purposes, and which can be targeted with precision by marketers using GPS or other location-based targeting methods.

An addressable geofence can be as small as a single building or large enough to encompass an entire city. The size of the geofence can be customized to meet the needs of the marketing campaign.

GPS-based geofencing allows marketers to target consumers with precision, based on their current location. This type of geofencing can be used to target consumers who are near a retail store, for example, or who are in a specific geographic area.

Addressable geofencing can be an effective way to reach consumers with targeted messages and offers. By using GPS or other location-based targeting methods, marketers can send messages to consumers that are relevant to their current location.

For example, a retailer could use addressable geofencing to send a coupon to consumers who are near the store. Or, a restaurant could use geofencing to send a message to consumers who are in the vicinity of the restaurant, promoting the special of the day.

Addressable geofencing can also be used to deliver targeted messages to specific groups of consumers. For example, a retailer could target mothers with young children by geofencing locations such as schools and daycare centers.

Marketers can also use addressable geofencing to exclude certain locations from their target audience. For example, a retailer could use geofencing to exclude consumers who are near a competing store.

Addressable geofencing can be a valuable tool for marketers who want to reach consumers with targeted messages and offers. By using GPS or other location-based targeting methods, marketers can send messages to consumers that are relevant to their current location.