What is contextual targeting in media?

Contextual targeting in media is the process of targeting ads to users based on the context of the content they are consuming. This can be done through a variety of means, such as using keyword data to target ads to users who are reading articles about relevant topics, or by using data from social media platforms to target ads to users who have expressed interest in similar products or services. Contextual targeting can be an effective way to reach potential customers who are more likely to be interested in what you have to offer, and it can be used to improve the overall effectiveness of your media campaigns.