What is DTC direct-to-consumer strategy?

DTC or direct-to-consumer is a business strategy where a company sells its products or services directly to the consumer, bypassing third-party retailers. The direct-to-consumer model has a number of advantages for businesses. First, it allows businesses to control the customer experience from start to finish. Second, it enables businesses to build a direct relationship with their customers, which can be used to collect data and feedback that can be used to improve the product or service. Finally, DTC businesses often have a lower cost of customer acquisition than businesses that sell through third-party retailers.

There are a few challenges associated with the DTC model as well. First, it can be difficult to reach customers without going through a third-party retailer. Second, DTC businesses need to invest heavily in branding and marketing to build name recognition. Finally, DTC businesses may have higher customer acquisition costs than businesses that sell through third-party retailers.

Despite the challenges, the direct-to-consumer model is becoming increasingly popular, especially as digital channels make it easier for businesses to reach their customers directly. In fact, some of the most successful businesses in the world, such as Warby Parker and Dollar Shave Club, have built their entire businesses on the direct-to-consumer model.