What is geofencing for dummies?

Geofencing is a location-based marketing and advertising technique that allows businesses to target consumers within a specified geographic area. Businesses can use geofencing to target consumers with ads and offers based on their location. For example, a business could use geofencing to target consumers who are within a certain distance of their store.

Geofencing can be used to target consumers on their mobile devices. When a consumer’s device enters the geofenced area, they will receive a notification from the business. The notification can be an ad, a coupon, or a product offer. Geofencing can also be used to target consumers who are searching for products or services related to the business.

Geofencing is a powerful marketing and advertising tool that can be used to reach a target audience. Businesses can use geofencing to increase brand awareness, drive foot traffic, and generate sales.