OTT stands for “over the top” and refers to the delivery of content via the internet without the need for a traditional cable or satellite TV subscription. Linear OTT refers to live, linear content that is delivered over the internet in real-time. This type of content is typically found on TV networks and other channels that offer live programming. Some of the most popular linear OTT services include Sling TV, DirecTV Now, and PlayStation Vue. These services offer a variety of live channels that you can watch on your computer, phone, or streaming device. Linear OTT is a great option for cord-cutters who want to ditch their cable or satellite TV subscription. With linear OTT, you can watch live TV without having to sign up for a traditional pay TV service.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.