What is linear TV?

Linear TV is a type of television content that is delivered in a linear or sequential format, typically through a cable or satellite television provider. This type of content is in contrast to non-linear TV content, which can be accessed through a variety of means, including video-on-demand (VOD) services. Linear TV has been the traditional format for television content since the medium's inception, and continues to be the most popular way to consume television content today. Though the advent of non-linear TV formats has allowed viewers to watch television content in a more flexible way, the linear TV format is still the most widely used.