What is linear vs CTV vs OTT?

There are many types of advertising, each with its own advantages and disadvantages. Here, we'll compare linear vs. CTV vs. OTT advertising to help you decide which is right for your business.

Linear advertising is the traditional type of advertising, in which commercials are aired during breaks in programming on TV or radio. This type of advertising is still effective, but it can be expensive and is less targeted than other types of advertising.

CTV (connected TV) advertising is a newer type of advertising that allows you to target specific demographics with your ads. CTV ads are displayed on TV screens that are connected to the internet, such as smart TVs. This allows you to target your ads to specific viewers, which can be more effective than linear advertising.

OTT (over-the-top) advertising is another newer type of advertising that delivers ads to viewers through streaming services, such as Netflix, Hulu, and Amazon Prime Video. OTT advertising is similar to CTV advertising in that it allows you to target specific demographics. However, OTT advertising is even more effective than CTV advertising because viewers are more engaged with streaming content than traditional TV content.

So, which type of advertising is right for you? If you want to reach a wide audience with your ads, linear advertising is a good option. If you want to target specific demographics, CTV or OTT advertising is a better option.