What is PPC vs SEO?

PPC and SEO are both digital marketing strategies that can be used to generate traffic to a website. However, they are two different approaches that should be used in different ways to be effective.

PPC, or pay-per-click, is a way of advertising on the internet in which businesses pay a fee each time someone clicks on their ad. This is a very effective way to generate traffic to a website, but it can be expensive if not managed correctly.

SEO, or search engine optimization, is a more organic way of generating traffic to a website. It involves optimizing the website for certain keywords so that it appears higher in search engine results. This is a more long-term approach that can take some time to generate results, but it is usually more cost-effective in the long run.