What is programmatic vs paid media?

Programmatic and paid media are both digital marketing tools that can be used to reach and engage consumers. Programmatic media buying is the process of using software to automate the purchasing of advertising space, while paid media refers to the traditional method of buying ad space through a media buyer or agency. Programmatic media buying has many advantages over paid media, including the ability to target specific audiences, increased transparency, and improved efficiency. Paid media, on the other hand, offers more control over where ads are placed and can be a more effective tool for branding.