What is retargeting in SEO?

Retargeting in SEO is the process of targeting specific keywords or keyword phrases that your target audience is searching for. The goal is to appear in the search results for these keywords, and to rank highly for them. This can be done through on-page optimization, off-page optimization, and/or paying for ads that target these keywords.

When done correctly, retargeting in SEO can help you to appear in the search results for the keywords that your target audience is searching for. This can lead to more traffic to your website, and more conversions.

There are a few things to keep in mind when retargeting in SEO. First, you want to make sure that you are targeting the right keywords. If you target keywords that are too general, you will likely not appear in the search results. Second, you want to make sure that you are optimizing your website for these keywords. This includes both on-page and off-page optimization. Finally, you may want to consider paying for ads that target these keywords. This can help to ensure that you appear in the search results for these keywords.

When done correctly, retargeting in SEO can be a great way to increase traffic to your website and to improve your conversion rate. However, it is important to keep in mind that it takes some work to get started. If you are not willing to put in the work, you may not see the results that you are hoping for.