What is the difference between display and programmatic?

Display advertising is a type of advertising that employs visuals to promote a product, service, or brand. The most common form of display advertising is banner ads, which are placed on websites, apps, or other digital platforms. Display ads can also come in the form of rich media, which are more interactive and can include video, audio, or animation.

Programmatic advertising is a type of advertising that uses software to automate the buying and selling of ad space. Programmatic advertising allows for real-time bidding on ad inventory, which allows marketers to target specific audiences with precision. This type of advertising also allows for more data-driven decision making, as marketers can track and measure the performance of their campaigns in near-real-time.