What is the difference between geofencing and addressable geofencing?

There are two main types of geofencing: geofencing and addressable geofencing. Geofencing is a technology that uses GPS to create a virtual geographic boundary, allowing businesses to trigger actions when a mobile device enters or leaves a certain area. Addressable geofencing is a type of geofencing that allows businesses to specifically target ads and messages to consumers based on their physical location. Geofencing is a technology that uses GPS to create a virtual geographic boundary, allowing businesses to trigger actions when a mobile device enters or leaves a certain area. Addressable geofencing is a type of geofencing that allows businesses to specifically target ads and messages to consumers based on their physical location.

The main difference between geofencing and addressable geofencing is that geofencing is a technology that allows businesses to trigger actions when a mobile device enters or leaves a certain area, while addressable geofencing specifically targets ads and messages to consumers based on their physical location.