What is the difference between Google remarketing and retargeting?

Google remarketing is a tool that allows you to show ads to people who have visited your website or used your mobile app. It allows you to reach these people again and remind them of your product or service.

Retargeting is a tool that allows you to show ads to people who have visited your website or used your mobile app. It allows you to reach these people again and remind them of your product or service.

The main difference between the two is that Google remarketing includes additional features such as the ability to create customized lists of people to target, as well as ways to track and measure the effectiveness of your campaigns.