What is the difference OTT and CTV?

OTT and CTV are both delivery methods for streaming content. They are similar in that they both require an internet connection and allow users to watch content on their television or other devices. The main difference between the two is that OTT refers to content that is streamed over the internet without the need for a cable or satellite subscription, while CTV refers to content that is streamed through a cable or satellite provider. OTT services are typically cheaper than CTV services, and they offer a wider selection of content since they are not tied to a specific programming package. CTV services usually have a better picture quality than OTT services, but this is changing as internet speeds and streaming technology improve. Which delivery method is right for you will depend on your budget and preferences. If you want a wider selection of content and don't mind sacrificing some picture quality, OTT is a good option. If you have a tight budget and want the best possible picture quality, CTV is the way to go.