What is website retargeting?

Website retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves placing a cookie on the visitor’s computer, which allows businesses to serve ads to that person as they browse the web.

Website retargeting is an effective way to bring bounced traffic back to a website and convert them into customers. Retargeting ads are highly personalized, which makes them more effective than other forms of online advertising, such as banner ads.

Retargeting ads follow people around the web and can be very annoying. However, they are also very effective in getting people to come back to a website and make a purchase.

There are many different website retargeting providers, such as Google AdWords, AdRoll, and Perfect Audience. Businesses can choose which provider to use based on their needs and budget.

Website retargeting can be an effective way to increase website traffic and conversions. However, it is important to use retargeting ads sparingly, as they can be annoying to website visitors.