What should you avoid in a logo?

When creating a logo, there are a few things to avoid to ensure your logo is effective. First, avoid using too many colors as it can be overwhelming and difficult to read. Stick to two or three colors that compliment each other. Second, avoid using too many different fonts or typefaces. This can also be overwhelming and difficult to read. Instead, choose one or two fonts that are easy to read and pair well together. Finally, avoid using clip art or images that are not your own. This can come across as unprofessional and cheap. Instead, create or find imagery that is unique and speaks to your brand.