There is no easy answer when it comes to choosing between Google Ads or Facebook Ads. Both platforms have their own unique set of features and benefits that can make them appealing to businesses, making the decision of which one to use a difficult one.
That being said, there are some key differences between the two platforms that businesses should be aware of before making a decision.
Google Ads is better for businesses that want to target individuals based on their search habits. This is because businesses can create ads that target specific keywords that people are searching for.
Facebook Ads, on the other hand, is better for businesses that want to target individuals based on their interests. This is because businesses can create ads that target specific interests that people have.
So, which platform is better? It really depends on the business and what their goals are. If a business is looking to target individuals based on their search habits, then Google Ads is the better option. If a business is looking to target individuals based on their interests, then Facebook Ads is the better option.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.