Why is Google Search Console not matching Google Analytics?

There are a few possible reasons why Google Search Console is not matching Google Analytics:

1. The timezone settings in each account are not the same. Make sure both accounts are set to the same timezone to ensure accurate data matching.

2. The website URL in each account is not entered correctly. Make sure the website URL is entered correctly in both accounts.

3. One or more filters are applied to either account that is excluding data. Check the filters in each account to make sure no data is being excluded.

4. The Google Analytics tracking code is not installed correctly on the website. Make sure the tracking code is installed correctly before checking data matching.