Videos have been asserting their dominance in marketing for the past two to three years now, and it has no plans of slowing down in 2020. Videos created for social, ads, or promotions will continue to grow in popularity and usefulness indefinitely. Now, if you haven’t started utilizing video yet, there’s still time to boost your brand with these 5 video strategies in the years to come.
Here is a detailed list of 5 video and social media trends that are expected to explode in 2020:
Segmented Video Formatting
If you’re like most businesses, you have a presence on multiple social media channels. We’ve got Instagram, Twitter, Facebook, LinkedIn, and now, TikTok, just to name a few. Now, most people will be engaging with your content on their mobile devices. Because of this knowledge, we need platform-specific content like square videos for Facebook or portrait videos for Instagram Live, which can have a positive impact on user experience and engagement rate.
Videos naturally rank higher than any other post type because they naturally encourage engagement and interaction from viewers on pre-existing social media sites. Today, new video-driven apps are popping up in the marketplace every day. I’m talking about platforms like TikTok, byte, and Lasso that have exploded the past year. As video continues to rank at the top of the digital marketing totem pole, these platforms will continue to favor and even prioritize this content type.
Emphasize Brand Image
Brand image is, without a doubt, a top priority for businesses that must be upheld no matter what. When incorporating video into your brand strategy, it is beyond important to stay consistent with their brand in the video styling. This can be achieved through brand templates and asset packages. This idea can even be implemented in the video production process to remain consistent in your content look and style.
With the ever-changing trust of consumers on social media, it is crucial to include embedded video and native hosting that will act as a backup of sorts. While the chances of consumers dumping a popular social platform are slim in 2020, you still need to offer your video content at whatever point your consumers might engage with your brand. You know, just in case.
A trend that has emerged in the latter half of 2019 is putting a face to a brand. With Facebook and Instagram’s ability to go LIVE, you can now interact with your customers in real-time. The goal of this is to facilitate more one-on-one interactions between brand and consumer. The reason that LIVE is trending upward into 2020 is because of the advancement of today’s smartphone quality. There is a ton of value to be found in live streaming an event or update on the go, with great quality and clarity.
These video marketing trends will continue to grow through 2020 and beyond. For brands that don’t have a presence across multiple platforms, consider expanding, and bringing your fanbase into different mediums. We can provide your business with video production in Raleigh or Greenville, NC. With our video production, your brand can tap into all of the video marketing trends in 2020.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.