Every April 1st, brands around the world prepare to prank their audiences with clever and playful campaigns that blur the lines between reality and fiction. For marketing professionals, these stunts aren’t just a source of amusement—they’re masterclasses in creativity, engagement, and branding.

This blog highlights five of the best April Fools’ Day 2025 stunts, explores why they work as marketing initiatives, and discusses how brands can draw inspiration for their own strategies.

The Best April Fools’ Day Stunts from Brands

Sour Patch Kids - Just Patch Kids

Sour Patch Kids joined the April Fools’ Day fun in 2025 by teasing a name change to "Just Patch Kids," joking that their signature sour-then-sweet taste was no longer sour enough. The prank sparked reactions from fans before the brand quickly reassured everyone that the classic flavor wasn’t going anywhere.

"We've heard enough. We've had enough. 'You're not sour enough.' Well, guess what – we're not sour at ALL anymore," the brand stated on social media.

Why It Works: This prank taps into audience emotions by teasing a fundamental change to a beloved product. By “removing” the sour element, Sour Patch Kids sparked immediate fan reactions, driving engagement on social media. The controversy (even if fake) increased brand visibility and reinforced their iconic “sour-then-sweet” identity.

Cadbury Creme Egg - On the Goo

The makers of the famous Easter candy announced a new product: Creme Egg filling sold in packets to be used as a condiment. The company shared an Instagram post captioned, “Move over boring condiments, Creme Egg On The Goo is here,” teasing fans with the idea of drizzling the gooey goodness over anything from toast to fries.

Why It Works: This plays on an absurd but oddly tempting idea—turning a seasonal treat into a year-round condiment. The prank resonates because it builds on existing product love while exaggerating its appeal. Fans laughed at the absurdity, but secretly, some might have wished it were real, making it a conversation starter.

Olipop x Hidden Valley Ranch Collab

Prebiotic soda giant Olipop and iconic condiment maker Hidden Valley Ranch teamed up for a prank that had the internet buzzing—a ranch-flavored soda. The limited-edition four-pack featured flavors like Classic Ranch, Jalapeño Ranch, Garlic Ranch, and Hot Honey Ranch. The brands described the Hot Honey concoction as, “A surprisingly delicious soda with something for everyone—the golden sweetness of honey, a fiery kick of spice, and the creamy tang of ranch—all fused into one bubbly, mind-bending mashup.”

Why It Works: Unexpected brand collaborations get attention, and this one is hilariously outlandish. The combination of a trendy health-conscious soda brand with a cult-favorite condiment feels so bizarre that people had to talk about it. It also cleverly parodies real brand collabs that have pushed unusual flavor boundaries in recent years.

Welch’s Fruit Snacks - Erewhon Strawberry Edition

Welch’s Fruit Snacks capitalized on an early 2025 viral moment when California’s luxury grocery chain, Erewhon, began selling a $19 strawberry imported from Japan. Welch’s joined in on the joke, posting on Instagram: “Our most luxurious and precious fruit snack yet, bursting with decadent strawberry flavor. Indulge in the ultimate, single-bite experience—because some moments are too precious to share.”

Why It Works: This taps into cultural trends and viral moments. By parodying Erewhon’s luxury grocery pricing and exclusivity, Welch’s made a joke that felt fresh and relevant. The exaggerated “single-bite experience” messaging further amplified the humor, making it shareable among audiences already discussing Erewhon’s high-priced produce.

Dunkin’ Free Coffee - The Anti-Prank

Dunkin’ took a different approach this year with an “anti-prank.” Instead of a joke, they surprised customers by giving away over one million free coffees. All customers had to do was enter the promo code ThisIsNotAJoke in the Dunkin’ app and brave the long lines. In a press release, Dunkin’ stated, “Let’s be honest, if there was ever a day you deserved a treat, it’s today. Trust issues are everywhere on April Fools' Day, and we’re here to help you get through it, one sip at a time.”

Why It Works: By defying expectations, Dunkin’ stood out. On a day when people expect brands to trick them, offering something real (and free) created goodwill and positive engagement. This “anti-prank” strengthened customer loyalty while generating organic word-of-mouth marketing as people spread the news about the unexpected giveaway.

Why April Fools’ Day Campaigns Are Marketing Gold

April Fools’ Day stunts may last only a single day, but their impact can be long-lasting. Here’s why they’re such effective marketing initiatives:

1. Viral Potential

Humor is inherently shareable. April Fools’ Day campaigns generate buzz on social media, often gaining higher reach and engagement than standard promotions.

2. Brand Personality on Display

A well-executed prank showcases a brand’s voice and personality. Whether it’s Burger King’s playfulness or Duolingo’s quirky self-awareness, these stunts reinforce brand identity.

3. Audience Connection

April Fools’ jokes often tap into relatable cultural moments, creating a sense of camaraderie with audiences. These stunts entertain while strengthening emotional connections with consumers.

4. PR and Media Coverage

The best April Fools’ pranks attract high-value media coverage. News outlets frequently compile lists of the most notable stunts, providing free advertising for participating brands.

5. Humanizing the Brand

These campaigns remind consumers that businesses have a sense of humor. This human element makes brands feel more approachable and likable.

Take Inspiration for Your Next Campaign!

April Fools’ Day campaigns prove that marketing can be creative, engaging, and fun. Incorporating humor, cultural insights, and self-awareness can lead to incredible customer engagement.

Feeling inspired to craft your own buzz-worthy campaign? Partner with Red Shark Digital to develop impactful marketing initiatives that truly connect with your audience. From social media strategies to full-scale digital campaigns, we’re here to help you make your mark.

Get started today—your audience is waiting!

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