Does engagement rate matter on Instagram?

The short answer is yes. A high engagement rate means that people are not only seeing your content but also interacting with it. Regarding Instagram, engagement rate is often considered one of the most important metrics for success. Engagement rate is the percentage of people interacting with your content out of the total number of people who see it. This can include things like likes, comments, and shares.

This shows that your content is relevant and interesting to your audience, which can lead to more followers and, ultimately, more success for your business.

Of course, engagement rate is just one metric that you should consider when evaluating your Instagram success. But it's definitely an important one that you should keep an eye on.