What matters more, followers or engagement?

There's no one answer to this question - it depends on your social media goals. If you're trying to build a brand or business, then engagement will be more important than your number of followers. With a smaller number of engaged followers, you're more likely to see conversions and sales than you would with a large number of followers who aren't interested in what you're saying.

However, if you're trying to build an audience and get your name out there, then followers matter more. The more people see your content, the more likely you will get some engagement. And, as your follower count grows, you'll start to see more organic engagement as well.

So, it depends on what you're trying to achieve with social media. If you're looking to sell something, go for engagement. If you want to build an audience, focus on getting more followers.