How often should you increase engagement on Instagram?

As a general rule of thumb, you should try to increase engagement on your Instagram account at least once a week. This can mean anything from posting new photos and videos to interacting with your followers in the comments section. If you want to go the extra mile, you can also try using some of Instagram’s other features to increase engagement, such as running a contest or using hashtags. Just make sure you’re not overdoing it – too much engagement can actually be a turn-off for some users.