Does geofencing cost money?

Geofencing is a feature of mobile devices that allows businesses to target consumers with location-based content and ads. Geofencing can be used to target consumers who are near a business's physical location, or who have been to a specific location in the past. Businesses can also use geofencing to target consumers who are in a specific location, such as a mall, or who are attending a specific event, such as a concert.

Geofencing is a paid feature of many mobile advertising platforms, such as Google AdWords and Apple iAd. Geofencing can also be implemented through standalone software, such as Geofy, which starts at $99 per month.