What are the top 3 most important things you would look at first before optimizing social advertising campaigns?

Before optimizing social advertising campaigns, the three most important things to look at are the target audience, the ad format, and the ad creative. The target audience is the group of people who will see the ad. To find the target audience, businesses need to consider who their product or service is for and who is most likely to buy it. The ad format is the way the ad will be presented to the target audience. The most common ad formats are text, image, and video. The ad creative is the message the ad will communicate to the target audience. To create an effective ad campaign, businesses need to consider what they want to say and how they want to say it.