Why is optimization so important for clients?

This is where optimization comes in. By constantly testing different keyword combinations and ad copy, you can gradually improve your click-through rate (CTR) and conversion rate while keeping your costs under control. There are other areas of your marketing where optimization can also be beneficial, such as email marketing and social media. But SEM is usually the most important since it can directly impact your bottom line. If you're not already Optimizing your marketing campaigns, you're missing out on a major opportunity to improve your business. Luckily, it's not too difficult to get started. Just start making small changes and testing the results. Over time, you'll be able to make your marketing more effective and efficient, which will help you take your business to the next level.