What are the two types of optimization?

There are two types of optimization: on-page optimization and off-page optimization. On-page optimization is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This can be done by optimizing the content, title, and Meta tags of a web page, as well as its URL and other internal linking structures. Off-page optimization, on the other hand, is the process of promoting a website through external means to earn more backlinks and improve its search engine ranking. This can be done by submitting the website to directories, creating informative articles and blogs with links back to the website, and social media engagement.