What is on-page and off-page optimization?

On-page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization includes both the content and HTML source code of a page that can be optimized, as well as other factors.

Off-page optimization is the process of optimizing a website for the purpose of increasing its rank in search engine results pages (SERP). It is a method used in search engine optimization (SEO) that can be used to improve the position of a website in the search engine results pages for certain queries.

Off-page optimization is a technique used to improve the position of a website in the search engine results pages (SERP) for certain queries. The main aim of off-page optimization is to build authority and trust for a website, which can eventually lead to better rankings in the SERP.