What is on-page optimization in SEO?

On-page optimization is one of the most important aspects of SEO. It is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization includes a variety of factors, such as page titles, meta tags, keyword density, and internal linking. One of the most important on-page optimization factors is the page title. The title is the first thing that appears in the search engine results pages (SERPs), so it is important to make it relevant and keyword-rich. The meta tags are also important, as they provide information about the page to the search engines. The keyword density is the number of times a keyword or phrase appears on a page, and it is important to keep it at a reasonable level. Internal linking is also important for on-page optimization, as it helps the search engines crawl the site and index the pages. On-page optimization is an important part of SEO and should not be overlooked. By optimizing individual web pages, you can improve your website's ranking in the search engine results pages and earn more relevant traffic.