What is on-page vs. off-page vs. technical SEO?

SEO comprises three main pillars – on-page, off-page, and technical SEO. On-page SEO refers to all the measures that can be taken directly within the website to improve its position in the search engine rankings. This includes optimizing the website content, title tags, meta descriptions, header tags, and images.

Off-page SEO, on the other hand, comprises all the activities that are undertaken outside of the website to improve its search engine rankings. This includes link building, social media marketing, and online reputation management.

Technical SEO encompasses all the measures that are taken to optimize the website’s architecture and code so that it can be easily indexed and crawled by the search engine bots. This includes optimizing the website’s sitemap, robots.txt file, and URLs.

All these three pillars are important for an effective SEO strategy. However, the focus and emphasis on each of these pillars may vary depending on the nature and goals of the website.