What is structured data in a website?

Structured data is code that you can add to your website to help search engines understand your content better. It is a way to give search engines more information about what your site is about so they can show your content to the right people. Adding structured data to your website can help you get rich snippets in the search results, which can help you stand out and get more clicks. Rich snippets are extra pieces of information that show up in the search results, like star ratings, prices, and author information. To get started with adding structured data to your website, you can use Google’s Structured Data Markup Helper. This tool will help you create the code for your content. Once you have the code, you can add it to your website.