What is structured data vs. unstructured data SEO?

Structured data is a way of tagging your content so that search engines can understand the information on your website and provide richer results to searchers. This can include things like product reviews, recipes, event listings, and other information that can be presented in a search engine results page (SERP).

Unstructured data, on the other hand, is content that doesn't have a specific format or structure. This can include things like text documents, images, and videos. While search engines can still index and provide results for this type of content, they can't do as much with it in terms of providing richer results.

So, which is better for SEO? That depends on your goals. If you're looking to just get your content indexed and ranked in search results, then unstructured data is fine. But if you're looking to really stand out in the SERPs and give searchers the best possible experience, then structured data is the way to go.