Have you gotten an e-mail from Google lately regarding your expanded text ads similar to the one below?
“Dear Google Ads Advertiser, You’re receiving this message because in the last 90 days, one or more of the ad groups in your Google Ads account contained an active expanded text ad.”
When Google best practice has always included expanded text ads – what does this mean for your current Google ads campaigns? Why is Google making the switch from expanded text ads? Learn more about search advertising Greenville NC and the switch from expanded text ads from Red Shark Digital, North Carolina’s #1 digital advertising agency.
Starting June 30, 2022, you will no longer be able to create or edit expanded text ads in Google Ads (or any other platform that supports expanded text ads such as Google Ads Editor, the Google Ads mobile app, or API). If you have any expanded text ads still serving, they will continue to wrong alongside responsive search ads and their metrics will still be included in the data. You’ll be able to pause and remove the expanded text ads, however, you will not be able to edit them.
To prepare for this change, Red Shark Digital recommends search advertising Greenville NC does an audit of current expanded text ads running for your accounts. Although you will be able to pause and remove the expanded text ads you will not be able to edit. We also recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022. Writing compelling ad copy can be difficult, especially when keywords are involved. We recommend getting started as soon as possible, reworking your accounts’ ads. To help, we’ve put together a few resources and best practices for search advertising Greenville NC:
For more best practices on creating effective search advertising Greenville NC campaigns, contact Red Shark Digital marketing agency. If you have any questions about this upcoming change, please don’t hesitate to reach out to your account manager or contact us at any time.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.