Social media has become a standard marketing tool for businesses of all shapes and sizes. There is rarely the question anymore of if you should have social media accounts, but rather how to do it correctly. That said, it’s very important that businesses today understand the significance of social media analytics.

Analyzing and measuring the results of your social media marketing efforts is still a relatively new concept for many. Many don’t know where to begin and some don’t even know that they need to measure their results. So let’s take a look at why it’s important.

Here is why it is important to measure your social media efforts:

Know what works and what doesn’t – One of the most important functions of social media analytics is that they show you what you are doing right. Content is important and so is your engagement. Stats and data show you what content is generating what kind of engagement. It’s all there in the numbers and it helps you to verify and quantify your efforts.

Track your progress – When you use social media analytics, it also gives you the opportunity to track your progress more in-depth. In addition to knowing what works and what doesn’t, it gives you the opportunity to see how your engagement, impressions, and other stats are changing over time. This allows you to formulate an ROI of your efforts in different areas. How are your ads working for you? How does your content stack up for engagement? Are your conversions increasing?

Manage your time more effectively – As business owners and operators, you have many important things to do. You need to run your business, not worry about micromanaging the social media. This is why using data from analytics, you can manage your time effectively working on the things that give you results and cutting out the things that are not worth the time. Social media marketing does not have to be hit-and-miss. You will waste a lot of valuable time just throwing things at the wall to see what sticks. Instead, go into it with a plan, track your results and tweak accordingly.

To learn more about this and other ways we can help boost your business, contact us today.