From Friendster and MySpace to Instagram and TikTok, the world of social media has changed a lot in the last 20 years. It can be a challenge to keep up with all of the different changes social media is going through. Some platforms are more similar than others, such as LinkedIn and Facebook, but there are some niche sites that businesses can use to reach more of their audiences, such as Twitter. While it might look similar to Reddit, it has a certain je ne sais quoi that sets it apart from the rest.

In order for your business to be successful on Twitter, you need the right kind of mind running the account. Red Shark Digital is here to help! We specialize in digital marketing Greenville NC and can take your business to the next level through our social media efforts. Here are some tips and tricks to remember if you want to improve your Twitter account.

Use Very Little, If Any, Hashtags

Hashtags are significant on Twitter and hold more power than you think. While some people like to use 20-30 hashtags on Facebook or Instagram, that just isn't going to work on Twitter. Not only does it clog up the feed, but it also uses quite a few characters out of your 280-letter character count. You want to make the most of your tweets, so use hashtags that are trending to improve engagement. Using hashtags on different platforms can get complicated, especially since they're so unique to the space. Digital marketing Greenville NC professionals at Red Shark Digital can keep track of usage, engagement, trending topics, and more!

Speak the Language of Twitter

Being bold on Twitter isn't always a bad thing, especially for businesses! As stated above, Twitter is a very niche app. There are times when being professional is the right way to go, but Twitter users love a good burn. Just make sure to avoid insensitive language to avoid any altercations. Online marketing Greenville NC agencies like Red Shark Digital can help when learning Twitter lingo.

Find Your Niche

There's something for everyone on Twitter, in a way that's similar to Pinterest. From Star Wars and anime to academia and financial literacy, you'll never feel out of place on Twitter. Businesses can significantly contribute to the conversation by providing tips, answering questions, and advertising services. You might not find your place when you first start on Twitter, but similar to TikTok, the more you use it, the better Twitter can provide you content that you're looking for and people will find the content that you are providing.

Join the Twittersphere | Digital Marketing Greenville, NC

When it comes to running a business, it can be a lot to handle on your own. It takes more than just a set of hands or two to make a business run smoothly, effectively, and help it grow. That's where Red Shark Digital comes in. Not only can we help you with your social media and digital marketing Greenville NC, but we can also help with rebranding, website development, photography, advertising, and a host of other digital marketing capabilities. Visit our website and contact us today!