Raise your hand if you have ever been personally victimized by Instagram’s forever changing algorithm. If you have noticed a significant decrease in your impressions, engagement, and number of new followers over the last few months to a year, we can almost guarantee that it is because of Instagram’s 2021 algorithm. The changes made to the algorithm affect everyone who uses the platform but especially brands organic reach and that’s a big bite to chew for digital advertising. Lucky for you, Red Shark Digital Marketing Agency Raleigh could be known as the Social Media Guru of North Carolina in that we have cracked the latest algorithm and have a handful of tips, tricks, and rules to maximize your organic reach. Let’s begin!
Instagram officially launched in October of 2010–what a time to be alive. The app was available exclusively to Apple users to apply filters to their images and share with their inner social circle. In its first week alone Instagram gained over 100,000 users and by the end of 2010, the app had already hit 1 million downloads. During this time of simplicity, Instagram used no algorithm other than sorting posts chronologically. January of 2011, hashtags were integrated for easier searching and sorting of content. May of 2013 photo tagging was added to the app, and a month later video content was enabled allowing users to 15 second clips. We made it to 2015 where Instagram advertising takes off and is now used by brands globally. In this time of success and enjoyment, no one was prepared for what Instagram had coming.
In March of 2016, Instagram’s main feed was totally remodeled and was now to be sorted through an algorithm rather than chronological order. Elbows were thrown as users and brands were now competing to rank higher by uploading the “best” content. This meant that the post that ranked higher was more relevant, more interesting, and more interactive for users.
We have come a long way from 2017 algorithm status, allowing for edits and improvements to be made over the past four years. Present day, Instagram’s algorithm works to keep users on their app as long as possible by favoring accounts who keep their followers engaged and active. This is where an experienced digital marketing agency Raleigh, such as Red Shark Digital saves the day.
To put it simply, the Instagram algorithm decides which content gets seen as soon as a user opens the app–but we already knew that. Many are in support of pleading for the app to return to reverse-chronological order, however, Instagram says that before the algorithm was implemented in 2016, 70% of posts were missed by users on a regular basis. To combat this ghost posting, Instagram utilizes ranking signals to sort content with the algorithm.
So what does this all mean? Are you expected to sit on Instagram day and night, posting, interacting and searching just to boost your reach? No! Follow along as digital marketing agency Raleigh, Red Shark Digital, walks you through eight foolproof strategies to find your rhythm and outsmart Instagram’s algorithm.
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If you focus on building connections with your audience and producing great content, you don’t need to worry about Instagram updates and Instagram algorithm changes. Take advantage of the platform’s latest and greatest features and, rather than shy away from the new rules of the algorithm, tackle them head-on. If you do find yourself struggling to reset your content strategy, Red Shark Digital Marketing Agency Raleigh will gladly help you.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.