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SEO by the Numbers

Amy Erkes - May 11, 2018

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your target audience finding you through organic search. Google is the gatekeeper to massive amounts of traffic and leads, and SEO opens those doors. So let’s just jump right on in, here is SEO by the numbers.

In 2017, Google Accounted for over 79% of all Global Desktop Search Traffic, Followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%

[Source: NetMarketShare]

To win at SEO, you have to play by Google’s rules. While ranking high on Yahoo and Bing is nice, companies who rank on Google are most likely to get the most business. And while it can be overwhelming to keep up with the updates Google makes to their algorithm, it is critical to stay as up-to-date as possible.

Google Receives Over 63,000 Searches Per Second on any Given Day

[Source: Internet Live Stats]

Ranking well in search engines enables your target audience to do their own research, and it works out for you because a lot of people are online searching. And your target audience is on Google, hence why its essential to be focused on SEO for any digital marketing strategy.

50% of Search Queries are Four Words or Longer

[Source: https://www.hubspot.com/marketing-statistics]

In terms of keyword optimization, make note that most users are not just searching for simple terms. They are searching for something specific. This is called “long-tail keywords”, and your content needs to reflect this intent. For example, it’s the difference between searching “SEO” and “What is SEO” or “How to do SEO better.” Each search has different intent.

More Google Searches Take Place on Mobile Devices than on Computers

[Source: https://www.hubspot.com/marketing-statistics]

The world is going mobile and its happening at a rapid pace. Meaning, your website has to be mobile friendly if you want to compete.

Marketers see SEO as Becoming More Effective, with 82% Reporting Effectiveness is on the Rise and 42% of this Group Stating Effectiveness is Increasing Significantly

[Source: MarketDive]

With digital marketing becoming more mature, it’s no surprise that companies are continually getting better at SEO. Most importantly, this means your competitors are getting better at SEO, so you need to make sure it’s a major factor in your digital strategy for 2018.

61% of Marketers Say Improving SEO and Growing their Organic Presence is their Top Inbound Marketing Priority

[Source: HubSpot]

Because of the success of inbound marketing and SEO, more marketers are dedicated to improving their ranking over other tactics. Your competitors most likely fit into this 61%, so now is the time to take SEO seriously, or double down.

Google “Near Me” Searches have Increased by Two Times Over the Past Year

[Source: Search Engine Watch]

If you are a business that depends on local traffic or has a limited service area, this is key. Local SEO tactics are important for small businesses, so make sure your site is up-to-date.

Marketers are spending more on SEO, which means more competition for your business. So if you are looking to get the most out of your SEO, contact the professionals at Red Shark Digital today!