The Ultimate 2021 Social Media Size Guide (With Templates) | RSD

When posting on social media, it isn’t a “one size fits all” situation. In 2020, the amount of media platforms that became not only available, but necessary for your business to post on nearly doubled. We are the first to understand that remembering what pixels, dimensions, and resolution an image or video needs to be, to be optimal for posting on specific social media platforms, can get jumbled quickly. This is why we have created an all in one social media size guide for 2021. Downloadable and user friendly, our sizing guide has everything you need to know about sizing your social media images and videos from the everyday used Facebook to the every so often glanced at Tumblr. Everything listed below are recommended sizes to ensure that your content fits properly to your social account. 

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Facebook- 

How can we not start with the world’s largest and most commonly used social media platform? This means that a lot of eyes have the ability to see your content, which is reason in itself to make sure it fits properly. There are a variety of image types that one will see while scrolling through Facebook, so we have created a Facebook Image cheat sheet below: 

Images- 

  • Profile image- 180 x 180 pixels
  • Cover image- 1640 x 720 pixels
  • Posted image- 1200 x 630 pixels
  • Shared link image- 1200 x 630 pixels
  • Story- 1080 x 1920 pixels
  • Event cover image- 1920 x 1080 pixels
  • Group cover image – 1640 x 856 pixels
  • Highlighted image – 1200 x 717 pixels
  • Business page profile – 180 x 180 pixels
  • Business page Cover – 820 x 312 pixels

Videos- 

  • Video size- 1280 x 720 pixels
    • Maximum video length for Facebook- 240 minutes
    • Maximum file size for Facebook video- 10 GB
  • 360 Video
    • Maximum size for monoscopic 360 videos- 5120 x 2560 pixels
    • Maximum size for stereoscopic 360 videos- 5120 x 5120 pixels

Ads- 

  • Standard Display – 1200 x 628 pixels
  • Video – 1280 x 720 pixels
  • Story – 1080 x 1920 pixels
  • Carousel- 1080 x 1080 pixels
  • Messenger image- 1200 x 628 pixels

Facebook focuses on optimizing the user experience depending on which device is being used. In order for your images to transfer from desktop to mobile properly, we recommend keeping the safe zones that were listed throughout the Facebook image cheat sheet in mind. 

Instagram- 

Instagram is solely based on visuals, which makes the importance of posting high-quality, correctly sized images and videos at the top of the list of things to do. From feed posts to stories to IGTV, knowing the best size and dimensions can be a tricky feat, so use our Instagram sizing guide below: 

Images- 

  • Profile image- 110 x 110 pixels
  • Post images
    • Square- 1080 x 1080 pixels
    • Portrait- 1080 x 1350 pixels
    • Landscape- 1080 x 566 pixels
  • Thumbnail images- 161 x 161 pixels

Videos- 

  • Instagram video post sizes- 
    • Square- 600 x 600 pixels
    • Landscape- 600 x 315 pixels
    • Portrait- 600 x 750 pixels
    • Carousel video dimensions- 600 x 700 pixels
      • Minimum length for Instagram video- 3 seconds
      • Maximum length for Instagram video- 60 seconds

Stories- 

  • Portrait- 1080 x 1920 pixels
  • Landscape- 1080 x 608 pixels
    • Maximum length for Instagram story- 15 seconds
    • Maximum number of clips that can be posted to Instagram story in a day- 100 clips

IGTV- 

  • Feed- 1080 x 1350 pixels
  • Channel- 1080 x 1920 pixels 
  • Cover photos- 420 x 654 pixels
    • Maximum length for IGTV- 1 hour 

Live & Reels- 

  • 1080 x 1920 pixels
    • Maximum length for Instagram Reels- 30 seconds
    • Maximum length for Instagram Live- 4 hours

As you can tell, sharing and advertising on Instagram’s various feeds can optimize your organic reach quickly. Don’t let the confusing components of posting to Instagram keep you from reaching and exceeding your social media goals in 2021. If you are ever unsure of a size or length, download our social media size guide for 2021 to refer back to whenever you feel the need!

Twitter- 

We are the first to understand that gathering everything we’d like to say within 280 characters is almost impossible. However, adding alternative content such as images and videos helps tremendously. On an app where your tweet can be scrolled past at a mile a minute, you need striking content to make users want to engage. The first step to doing this is posting content with correct sizing, use our Twitter sizing guide 2021 below to reference: 

Images- 

  • Profile image- 400 x 400 pixels
    • Maximum file size for Twitter profile picture- 2 MB
  • Header photo- 1500 x 500 pixels
    • Maximum file size for Twitter header picture- 5 MB
  • Timeline photos- 1024 x 512 pixels
    • Maximum file size for posting Twitter images- 5 MB
  • Tweeting a single image- 1200 x 675 pixels
  • Tweeting two images- 700 x 800 pixels (both of them)
  • Tweeting three images- 
    • Left image- 700 x 800 pixels
    • Right images- 1200 x 686 pixels
  • Tweeting four images- 1200 x 600 pixels (each image)
    • The maximum number of images that can be tweeted together- 4
  • Twitter website card image- 
    • Square- 800 x 800 pixels
    • Landscape- 800 x 418 pixels
  • Twitter app card image- 
    • Square- 800 x 800 pixels
    • Landscape- 800 x 418 pixels

Videos- 

  • Square- 720 x 720 pixels
  • Landscape- 1280 x 720 pixels
  • Portrait- 720 x 1280 pixels
    • Maximum video length for Twitter- 140 seconds
    • Maximum video file for Twitter- 512 MB

Ads- 

  • Image ads- 800 x 428
    • Maximum file size for Twitter image ads- 3 MB
  • Video ads- 
    • Square- 720 x 720 
    • Landscape- 1280 x 720
    • Portrait- 720 x 1280
    • Maximum video length for Twitter video ads- 
      • Twitter first view video ads- 60 seconds
      • Twitter short six- second ads- 6 seconds
      • Twitter promoted video ads- 140 seconds (you can request an extension up to 10 minutes) 

Because of Twitter’s Business or Personal account options, Twitter has become widely popular for businesses to interact with clients, manage their customer service, and as an experience tool. Whether you are utilizing the websites tools for work or pleasure, having your content be sized and timed correctly will optimize your platform. Remembering the different sizes can be tricky, so feel free to download our Twitter size cheat sheet PDF or our social media size guide for 2021 for all of today’s most popular platform optimal sizes.

LinkedIn- 

The world’s largest professional platform on the internet, LinkedIn is used by many people and businesses to focus on professional networking and career development. Grow your connections, expand your knowledge, and find quality prospects for hire through this all in one tool. However, completing any of these tasks will quickly prove to be difficult without proper page elements such as crisp, clear images and maximum resolution videos. If you don’t know the optimal sizes for any type of content that is uploadable to LinkedIn, continue reading through our social media size guide for 2021. Below are the sizes and other information pertaining to LinkedIn social media image sizes for personal and business accounts: 

Company Profiles- 

  • Company logo size- 300 x 300 pixels
  • Cover photo size- 1536 x 768 pixels
  • Content image size- 1200 x 627 pixels
  • Hero image size- 1128 x 376 pixels 
  • Business banner image- 646 x 220 pixels

Personal Profiles- 

  • Profile picture- 400 x 400
  • Background photo- 1536 x 768
  • Post image- 
    • Phone- 1200 x 628
    • Desktop- 1200 x 1200
  • Shared photo
    • 1200 x 627 pixels

Videos- 

  • 4096 x 2304 pixels
  • Maximum file size for LinkedIn video- 5 GB
  • Maximum video length for LinkedIn- 10 minutes
    • Maximum file size for LinkedIn text ads- 2 MB

LinkedIn offers businesses one of the best opportunities for generating connections and driving professional interactions. As a tool, the network offers enough space to engage and promote content, as long as it is sized and formatted correctly. If you find yourself struggling to depict the sizing differences between any of LinkedIn’s content components, download our social media size guide for 2021 or the LinkedIn social media image sizes PDF for future reference. 

Snapchat- 

Are you interested in being one of the 187 million active daily users on Snapchat? This fast, interactive, and ever changing platform that allows you to post visually engaging content of “everyday life” for you or your business, has become increasingly popular throughout the years. Through the use of lenses, filters, and stickers, Snapchat is a way to create engaging, personalized content for your followers. When creating that content, use our Snapchat image size guide to ensure your designs are sized properly. 

  • Images- 1080 x 1920 pixels
    • Maximum file size for Snapchat images- 5 MB
  • Videos- 1080 x 1920 pixels
    • Maximum video length for Snapchat- 180 seconds
    • Maximum file size for Snapchat videos- 1 GB
  • Geofilters- 1080 x 1920 pixels
    • Maximum file size Snapchat Geofilters- 250 KB

While it may seem simple, you or your team can create millions of beautiful, engaging, and entertaining Snapchat pictures, videos, even geofilters. Be sure to have the correct sizing while generating posts with our social media size guide for 2021 PDF. 

Pinterest- 

While other social media platforms use multiple content variations, Pinterest is solely visual on the front end, so one can understand how important utilizing correct sizing of content is when optimizing engagement for your personal or business profile. We’re here to help explain the suggested sizes for everything Pinterest contains with our Pinterest sizing guide below: 

  • Profile picture- 165 x 165 pixels
    • Maximum file size for Pinterest profile picture- 10 MB
  • Board cover- 222 x 150 pixels
  • Pins- 
    • Standard- 1000 x 1500 pixels
    • Giraffe- 1000 x 2100 pixels
  • Videos- 
    • Maximum file size for Pinterest video- 2 GB
    • Maximum video length for Pinterest- 15 minutes

Pinterest is a valuable resource, where 90% of weekly users make purchasing decisions while scrolling. This in itself is reason enough to utilize our downloadable social media size guide for 2021 PDF to guarantee every pin has the correct dimensions. After all, accurately sized pins are more likely to perform better!

Youtube-

YouTube is a video-sharing social media network that is accessed by the most devices out of every network listed. With this wide variation of devices, including tablets, phones, desktops, and tv’s, it’s obvious how important it is to have your content sized properly to display correctly throughout any stream. Here is a quick rundown of how to make the most of your channel’s image and video space with our YouTube sizing guide

Channel- 

  • Profile image- 800 x 800 pixels
  • Banner image- 
    • TV display- 2560 x 1440 pixels
    • Desktop display- 2560 x 423 pixels
    • Phone display- 1564 x 423 pixels
    • Tablet display- 1855 x 423 pixels
    • Maximum file size for Youtube channel cover images- 4 MB

Videos- 

  • Video thumbnail- 1280 x 720 pixels
  • Standard- 1920 x 1080 pixels
  • Maximum file size for YouTube videos- 128 GB
  • Maximum video length for YouTube videos- 12 hours

Ads- 

  • Display ads- 300 x 250 pixels
    • Maximum display ad length for YouTube- 30 seconds
    • Maximum file size for Youtube display ads- 150 KB
  • Overlay ads- 480 x 60 pixels
    • Maximum overlay ad length for YouTube- 10 seconds
    • Maximum file size for Youtube overlay ads- 150 KB
  • Skippable ads- 1920 x 1080 pixels (size of the YouTube player)
    • Maximum skippable ad length for YouTube- 15-20 seconds
    • Maximum file size for Youtube skippable ads- 150 KB
  • Non-skippable ads- 1920 x 1080 pixels (size of the YouTube player)
    • Maximum non-skippable ad length for YouTube- 15-20 seconds
    • Maximum file size for Youtube non-skippable ads- 150 KB
  • Pre-roll or bumper ads- 640 x 360 pixels
    • Maximum bumper ad length for YouTube- 6 seconds
    • Maximum file size for Youtube bumper ads- 1 GB

With hours of content at your users fingertips, there is no reason your videos and ads shouldn’t be accurately sized for YouTube optimization. To be sure each posting is correct, download or save our social media size guide for 2021 PDF for all of your videos to come. 

Tumblr 

Tumblr is a great tool that offers numerous useful features for businesses and personal accounts. From website development, sharing content, and expressing oneself, sign up is free and the opportunities are endless. When posting to this universal platform, keep in mind the sizing of each post, to create a seamless blog feed for users with our Tumblr image size guide below: 

  • Profile image- 128 x 128 pixels
  • Dashboard image- 1280 x 1920 pixels

Depending on your selected theme, when posting images, you aren’t limited to one. Choose up to 10 images to display per post to supply more content for followers. Download our social media size guide for 2021 PDF for any future posting. 

TikTok- 

TikTok is the latest minute-long video sharing app that people are catching themselves spending hours scrolling through. Brands are realizing this and have begun to jump on the bandwagon, and utilize the app to reach an all new audience than they had before. While there aren’t many options for uploading videos on TikTok, users need to be aware of the basic sizes before building their following. Use our TikTok sizing guide below: 

 

  • Profile image- 200 x 200 pixels
  • Video size- 1080 x 1920 pixels
    • Maximum video length for Tiktok- 60 seconds
  • Video ad size- 720 x 1280 pixels

Spotify- 

If you are one of the many who enjoy receiving information through listening, then Podcasts are for you. Spotify has millions of hours worth of podcasts with varying genres, but one surefire way to make your podcast stand out from the rest is sharp images and covers that are sized correctly. Utilize our simple Spotify image sizing guide below when creating your podcast design content: 

  • Profile image- 750 x 750 pixels
  • Header image- 6000 x 4000 pixels
  • Album cover- 1500 x 1500 pixels
  • Playlist cover- 300 x 300 pixels

Google My Business- 

While the simplicity of Google My Business may seem apparent, don’t let that belittle the effect it has on making your business stand out on Google search results and Maps. Customers are more likely to click on a page with correctly sized imagery, so use our Google My Business size guide below for the necessary images your business needs: 

  • Profile image- 250 x 250 pixels
  • Cover image- 1080 x 608 pixels
  • Shared images- 497 x 373 pixels

Download Your Social Templates For The Best Social Media Size Guide For 2021

Want to save yourself some time and hassle while posting on your favorite social media platforms? We have generated a one-stop-sizing-shop for all of the 11 social networks listed above. Download and refer to the social media size guidelines whenever you are creating, editing, or uploading content this year to optimize your posts and to take the guesswork out of the process. Utilize the additional information explained in this social media size guide to make posting to social platforms a breeze in 2021.

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Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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