Now that we are almost half-way done with 2019, the marketing gurus have spoken; video marketing is the hot new trend. For most trends that appear in the marketing world, it is easy to recognize when they will cycle out and become obsolete. Well, I am here to say that video marketing will be sticking around for the foreseeable future.
Since video marketing is the new medium of choice for marketing firms looking to spark engagement for both desktop and mobile users, marketers are well prepared for the digital video ad onslaught. If you don’t believe me, take a look at these statistics on digital video growth.
These numbers are still growing, and will only continue to grow from here. In today’s market where everyone is fighting for a piece of the pie, knowing these figures could help ensure a large bite for your business.
Today’s consumers have a very short attention span of about eight seconds. Since the window to capture and captivate is so small, video advertising is the most potent form of content to engage the average consumer. If developed with the right recipe, video content can have a significant impact on your consumer engagement, amongst other things. By combining compelling stories, light humor, and a simple format, your video content can engage more consumers and increase your ROI. Here are some tips to consider when developing your digital video content:
Advertisers are prepared for this new trend and have been shifting more and more money, time, and research into digital video marketing. So, if you want your business to generate more leads, increase engagement, and get a change of pace from slow, text-heavy blogs, video marketing is the way to go. Thankfully, Red Shark is a full-service marketing agency that excels in all areas, including digital video. Please contact us today to inquire about our digital marketing services.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.