5 Tips to Grow Your YouTube Channel | Red Shark Digital | Greenville, NC

It turns out that it may be easier than you thought to grow your YouTube channel by the end of this year. By following a well-defined plan, you can set yourself up for total YouTube domination by the end of 2021. As a full service digital agency, we know how to effectively “hack” social platforms and grow quickly.  Interested to know some of the tips and tricks we’ve found? 

1. Find Your Effective Video Structure.

Oftentimes, creators and businesses will ignore this practice and leave it all to improvisation. Others will abide by the rule but ultimately make the same strategic mistakes. By continuing to use ineffective video structures, you’ll notice the same problem arise in your analytics: drop off of audience retention rate.

Proper video structure can have an overwhelmingly positive impact on your channel’s watch time, the pièce de résistance for the platform algorithm, and invites your viewers to sit back, relax, and enjoy your beautiful content from start to finish. The more effectively you use the video structure the more your channel will benefit in the end.

Not sure how to find that right video structure? We recommend doing a little competitor analysis. Find videos that focus on topics that you’re interested in, take note of things you like or dislike, try to figure out why you stayed longer on a certain video compared to another. Do these things and you’ll have a top-notch video structure before long.

2. Engage With Your Audience.

We should all know this by now, no matter what platform it is, you MUST engage with your audience/platform to successfully grow your following. Many people lose views and subscribers simply because they don’t know how to properly engage with the users on said platform. Here’s a little secret: no matter the subject of your channel, viewers want to see a living person that they can connect, empathize with, and keep up with.

Naturally even this simple task requires some specifics. Your demeanor on camera has to both attract your viewers while also motivating them to interact with you. There are simple rules you should follow in order to increase your audience’s loyalty and to feel more confident on camera. Again, do your research here, but the best advice I can give is to be yourself. 

3. Don’t Go Trend Crazy.

If you decide to follow a certain trend, you have to do so wisely. Many creators on YouTube simply copy popular challenges, topics, and styles and forget to add that flavor, that spice, that secret ingredient – your personality. Simply copying a hot new trend will not rapidly gain views or subscribers, quite the opposite — it will kill your channel’s organic traffic.

Stick to golden means: use all instruments to search for trends and interests for your specific audience, analyze your competitors, and only then bring to life your boldest ideas and trends. And don’t forget to add in some of that personality that everyone needs to see.

4. Optimize Your Channel.

There are a lot of myths and false beliefs that surround the YouTube algorithm. The only way that we’ve seen channels grow consistently is through proper optimization, which can make your channel and ultimately your videos more attractive to viewers. In other words, it will increase your viewers’ desire to watch, engage, and then subscribe.

Video thumbnails, titles, descriptions, tags, and even video duration are all important parts of successful optimization. Take the time to test out what works and what doesn’t.

5. Analyze and Correct Accordingly.

Audience reaction is your main free instrument for growth on the platform. Did you know that you can track when viewers liked your content by using the YouTube analytics feature? When you create new videos, remember to regularly analyze main indicators and react in a timely manner in case of negative responses. For example, change your thumbnail to attract more attention or collaborate to receive additional traffic.

As a full service digital agency in Greenville, we are familiar with all the latest tips and tricks for almost all social platforms. If you master the above elements, you’ll get a detailed recipe for a successful YouTube channel. Realizing your mistakes and creating a specific plan of action is half the work.  So, when it comes to mastering YouTube just remember, the earlier you start the better results you’ll get. So don’t wait! Contact RSD full service digital agency today to learn more.

 

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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