The days of basic television advertising have been taken over by two online advertising methods. Connected TV, otherwise known as CTV, is TV-like content that can be streamed directly to a TV set via a streaming device such as Roku, Smart TV, and more. OTT, over the top television, is TV-like video content that is streamed over the internet without the need for a subscription. Meaning commercials that can be viewed on a phone, laptop, tablet, or streaming TV. Ultimately, commercials of the future have evolved to watching TV on the internet.
OTT and CTV have many advantages compared to traditional television advertising such as audience targeting. OTT and CTV advertising uses location, behavioral, and demographic data to create a custom audience. Online advertising Raleigh NC can provide access to 126 million U.S. households. OTT and CTV advertisement also have the ability to track conversions such as webpage visits, form-fills, purchases, etc. Also, OTT advertisements are non-skippable which provides advertisers with the opportunity to reach their audience without interruptions.
If you have a Smart TV, Apple TV, Amazon Fire, Chromecast, Roku, or even a Playstation or an Xbox, then you probably have experienced online advertising Raleigh NC. Subscription services such as YouTube TV, Hulu, Amazon Video, and more are all channels for watching TV on the internet. Through these channels, marketers are able to use OTT and CTV online advertising in Raleigh NC to stream custom audience advertisements. The best part is that the user does not have to watch it on actual television, instead, they are able to access their subscription services through mobile phones, laptops, and tablets too. The possibilities are endless with online advertising Raleigh NC.
The online advertising industry in Raleigh NC is continuously growing and evolving with the use of OTT and CTV. By doing so, it creates great opportunities for marketers and advertisers to reach a greater and more engaged target audience. Incorporate OTT and CTV into your online advertising efforts today to better segment your market in order to build a greater user base and reach new customer groups.
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