We’ve highlighted a few eco-friendly designers and design studies this past month for Keep America Beautiful Month. To wrap up the month, we’ll be talking about sustainability in design.

Whether you strive to be a sustainable designer yourself, or you happen to be working with a client that has sustainability standards for their business, stay tuned so you can see how to make your design sustainable.

Carbon Footprint

A carbon footprint is the total amount of greenhouse gas emissions caused by an individual or business. There’s a few different ways to reduce your carbon footprint. Carbon neutral means that the carbon emissions are balanced back out by carbon savings elsewhere. Carbon negative means that more CO2 is being removed from the atmosphere than is being emitted. The term carbon negative can sound negative in marketing, so sometimes the term carbon positive is used. However, keep in mind that carbon neutral is the ideal scenario.

Green Graphic Design

In Brian Dougherty’s book , Green Graphic Design, he asks designers to start at the end of the process and work backwards. So don’t just focus on how the production of your design will impact your product, but every step of the way including how it will be disposed of when it’s done.

Ink Type

Traditional inks are petroleum based inks that emit Volatile Organic Compounds, or VOC’s, into the air after drying. Plant-based, vegetable-based, and soy-based inks are good alternatives that have less VOC’s. A newer option is Algae ink, which has a negative carbon footprint and can reduce emissions up to 200%.

Sustainable Type

Design assets such as your typefaces won’t make a huge environmental impact. The major changes will come from considering eco-friendly ink types and paper types.

Paper Type

Swap out virgin paper stock for recycled paper. The bigger the project, the more of a difference this will make. There are a lot of recycled paper stock options available, so don’t think that virgin paper stock is the only option for a sleek design.

Digital Carbon Footprint

If you stick to digital design like we do, you might think sustainability doesn’t concern you because you’re not dealing with any printed materials. However, there is such a thing as a digital carbon footprint. A high data transfer uses more electricity, which creates a bigger carbon emission.

Check out our Youtube video breaking down sustainable design, which includes a list of sustainable designers to check out!

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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