How many emails should be in a nurture sequence?

The number of emails in a nurture sequence depends on a few factors, including the length of your sales cycle and the number of touchpoints you want to include. In general, we recommend including at least 5-7 emails in your nurture sequence.

If you have a shorter sales cycle, you may only need a few emails to keep your leads engaged. However, if you have a longer sales cycle or you want to include more touchpoints, you may need to include 10 or more emails in your nurture sequence.

No matter how many emails you include in your nurture sequence, the important thing is to make sure each email is relevant and contextually relevant to where your leads are in their buyer's journey.