What is lead nurturing in CRM?

Lead nurturing in CRM is developing relationships with buyers at all stages of the sales funnel, from first becoming aware of your product to evaluating it as a potential solution, to making a purchase. At each stage, buyers have different needs and concerns and lead nurturing involves providing them with the information and support they need to move to the next stage. This might include educational content, like blog posts and ebooks, or more targeted communications, like product demos and price quotes. Lead nurturing is an important part of the sales process because it helps you build relationships with potential customers and better understand their needs. It can also shorten the sales cycle and increase conversion rates by giving buyers the information they need to purchase.