What is lead nurturing in b2b?

Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel and providing the information and support they need to move forward in their buyer’s journey. The goal of lead nurturing is to build trust and credibility with leads and to keep your company top-of-mind as they move through the buyer’s journey. By providing valuable information and resources at each stage of the journey, you can help leads move closer to a purchase decision and increase the chance that they’ll choose to do business with you.

There are a number of different ways to nurture leads, but some common methods include:

-Regular communication: Sending leads timely emails or newsletters with helpful information and resources

-Personalized content: Offering leads content that’s tailored to their specific needs and interests

-Event invitations: Inviting leads to events, webinars, or other educational opportunities

-Product demos: Showing leads how your products or services can solve their specific problems

Lead nurturing takes time and effort, but it’s a valuable way to build relationships with potential customers and increase the chances that they’ll do business with you.