What is an email nurture?

An email nurture is a type of email marketing that is focused on building relationships with potential customers. The goal of an email nurture is to build trust and credibility with the recipient so that they are more likely to do business with you in the future. An email nurture typically contains a mix of content types, including blog posts, ebooks, case studies, infographics, and more. The goal is to provide value to the recipient so that they see you as a trusted resource. Email nurtures are usually sent on a regular basis, such as once per week, in order to keep the relationship fresh. They can be sent manually or automatically using an email marketing platform.